Management Theories

Dozent: Prof. Dr. Lauri Wessel Entrepreneurship is different from management within an established firm. Established firms often use techniques such as top-down planning or calculating business cases. In contrast, entrepreneurs often neither have the time nor the money to go into such detailed pre-planning. This course introduces you to some basic ideas in this context and enables you to apply them to what you have at hand: your project idea. This course is structured along three segments that will help you shape your project: business-related theory, sociological theory, and finally methods such as design science and action design research that will help you to put your project on a solid theoretical basis. In each of these segments, you will receive theoretical input from your course instructor and then apply this input to your project. We may group projects together as we move along in case they are very much aligned in spirit